An Enterprise Roadmap for AI Sales Funnel Lead Generation
Key Takeaways Prioritise Data Architecture: Effective AI-driven lead generation is contingent upon a unified data model. The primary solution is to establish a single source of truth by integrating your CRM and Marketing Automation Platform (MAP), governed by a strict data dictionary. Implement Predictive Scoring: Transition from static, rule-based lead scoring to a dynamic, AI-powered … Read more