The Modern B2B Go To Market Strategy Guide
Key Takeaways A go-to-market (GTM) strategy is an operational blueprint detailing how to acquire, retain, and grow customers profitably. It is not a one-time launch plan but a repeatable, data-driven system for revenue generation. The foundational GTM framework requires defining your Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) to … Read more