10 B2B Lead Nurturing Best Practices for Revenue Operations
Key Takeaways Prioritize AI-Driven Scoring: Replace static, rule-based lead scoring with AI-powered models that dynamically analyze behavioral signals and firmographic data to identify high-intent accounts with greater accuracy. Orchestrate Account-Based Marketing (ABM): Shift from a lead-centric to an account-centric model. Use AI to coordinate personalized, multi-channel touchpoints across entire buying committees to accelerate complex sales … Read more