What Is a KPI in Sales? An Executive Guide to Driving Profitable Growth
Key Takeaways Definition: A Key Performance Indicator (KPI) in sales is a quantifiable measure used to evaluate the effectiveness of a sales organisation in achieving its core business objectives. It provides an objective, data-driven assessment of performance. Leading vs. Lagging: KPIs are categorised as either leading indicators (inputs like meetings booked) that predict future outcomes, … Read more