The Opt-In Definition: A B2B Leader’s Guide to Compliant Consent
Key Takeaways Definition of Opt-In: An opt-in is the explicit, legally required process of obtaining a person's affirmative consent before sending them marketing communications. This is a foundational pillar of compliance under regulations like the UK GDPR. Single vs. Double Opt-In: A single opt-in offers faster list growth at the cost of data quality. A … Read more